This is an email I sent out to the Chelsea Fancast that was read out by Jonathan Kydd. It was reasonably well received and Joe Tweedy reckoned it could be an article on the Chelsea Fancast website. Thought I’d publish it anyway for posterity, if nothing else.
Hello All,
Hope you are enjoying the international break. I say that without any hint of sarcasm. I for one am feeling relieved. This is a good time to pause, look around, gauge where we are and see where we can go. So, I thought, why not start with Brexit?
I understand that, as an Indian, I am far removed from the consequences. Do bear with me though. I am not going to get into who was right and who was wrong. However, there is something that is irrefutable. It’s that no one knew exactly what they signed up for. No one had any idea of the complexity of the whole procedure. Even the people who were supposed to be in charge had no clue on how to go through with it. It’s like sitting in driver’s seat of a car without knowing how to drive. You don’t know what to do but are too proud to admit. You think it’s too late back out. Thing is though, if you go through with it, it’s likely to end in an accident. The most unfortunate part about Brexit is that the decision was made by the masses, who as a collective, had the least amount of information. The masses were not fit to make a decision of this magnitude. I hope I have established that it not wise to make complicated decisions when you don’t have sufficient information.
I see something similar happening at Chelsea. No one in the management including Abramovich seems to know what to do with the club. The Champions League trophy was Abramovich’s Holy Grail. Since then we seem to have lost purpose and direction. It almost looks like they are suddenly discovering that it is difficult to run a football club. One season we get trophy winning ex-manager who demands investment, then we get another trophy winner with a history of pissing off his bosses and follow it up with a manager with absolutely no record of trophies. It seems like Roman is revising his objectives every other season. While this is not new, it’s bound to get tedious. I wonder if he has grown weary.
Now assuming the objectives have been set, reliable information is absolutely the most vital ingredient you can have to fulfil them. It can tip the balance in your favour. However, in many cases even with all the information you can get, there is still uncertainty. Think Brexit. Therefore I cannot fathom why the Chelsea establishment have sought to consistently reduce the presence of footballing people in decision making roles. Where is the board getting their information from? Do they have any measure of its reliability? Whom do they call for due diligence? I dread the answer will be ‘agents’.
Take the Callum Hudson Odoi situation for instance. In isolation, an 18 year old does not deserve more than, say 50,000 Euros per week. However, as soon as another club is ready to pay 1.5 times of the wages on offer in addition to a 30 million transfer fee, his notional value shoots through the roof. Notional value is usually all you have till a sale has been completed. It’s as true in football as it is in the world of business. You need valuation every time you negotiate a transfer fee, a contract renewal, a commercial deal – even a bribe. Now, if you cannot judge footballer’s ability, how can you project his contribution? If you cannot project his contribution how can you carry out his valuation? Without a grip on valuation it becomes a no holds barred negotiation. You push the other party to their limit and see how much blood you can drain in the process. Some might give in and others might quite simply walk away. Its’ risky but the payoff is great with it works out. I suspect that’s the way negotiations are done by Chelsea Football Club these days. It certainly explains our underwhelming transfer market performance of late.
A lot of what’s going on at Chelsea looks eerily similar to the May government. You have a group of decision makers who are constantly on the lookout for the path that causes the least pain; but find themselves a dead end. Our path of least pain has been ‘sack the manager’. Why have we come to this? We had a board that consisted of Roman’s close associates, executives with experience in managing football clubs in charge of administration and people like Arnesen and Emenalo in charge of scouting. That’s all gone. Now it’s a bit like a group of investment bankers running a coal mine. We have a CEO with no prior experience of managing a football club. That’s not a slight on Marina Granovskaia’s capability as a manager, but it definitely helps when a CEO can bring in learnings from a similar company. We have sacked or allowed footballing brains to leave – like the plethora of youth and assistant coaches, Arnesen, Emenalo, etc.
The way I see it, it’s because there has been a change in Abramovich’s strategy since the Champions League win. The lack of a clear objective post Champions League win coupled with FFP kicking off changed the club’s strategy dramatically. Before 2012, we sacked managers for not winning the league. Since 2012, the minimum requirement dropped to qualifying for the Champions League. The club’s objectives changed from winning silverware every season to improving the long term health of the club. Purchasing young players with significant room for improvement, planning a new stadium, investing in the academy and negotiating strong commercial deals are all steps in this direction. We actually did fairly well from a financial standpoint between 2012 and 2014. We profited from a lot of players we bought in this period. Was the attempt to improve the books a step towards sale of the club?
Lately, we have struggled on the footballing side of things. We haven’t bought a single young player whose stock has risen under us. Costa, Cesc, Pedro and Kante are all players who came with proven credentials. Morata and Bakayoko have been failures. We haven’t had a decent transfer window since Emenalo left in 2017. The books still look alright.
From fans’ perspective though, these are the toughest years of Roman’s reign. There is no sense of proportion in the transfer market. Full backs are being bought at 50 million. 80 million for a striker coming off a 25 goal season looks like bargain. The biggest change is that teams like Liverpool, Tottenham, Atletico, Dortmund, etc have been able to keep hold of their players for longer that they used to. They have gained the ability to retain talent by paying them high wages. Add the fact that we have an aging team and an impending transfer ban. It honestly looks dreadful.
We are about to complete two consecutive seasons without being anywhere in the reckoning for the league title. Consider this – What if we don’t make it to Champions League next season AND Hazard is sold AND we are hit with the transfer ban? It doesn’t surprise me that rumours of Roman wanting to sell are surfacing. New age companies are sold when their stock is on the rise; football clubs are quite the opposite. They are typically sold when their financial value drops. That’s when the buyer is able to drive a bargain. The problem for Roman is that the club is too big to fail, too expensive to run but too overvalued to be sold. It’s a conundrum that he cannot escape. He if neither sells the club nor invests disproportionate sums of money, the club will go on a downward spiral and he will have to sell it at a significant loss. Not to mention completely ruin his legacy. I have no doubt that the club’s value has been grossly boosted by the army of young players. I am fairly certain that most of them are overvalued. So it is unlikely that Roman will get the money he expects anytime soon.
It’s a proverbial stalemate across the board. We have a manager who does not have the players he needs. We have an army of players who can neither be sold nor be promoted to the first team. We have an academy that is increasingly looking less of a pipeline and more of an independent revenue stream. We have an absentee owner. We have a legion of disgruntled matchgoing fans. And we have an impending transfer ban.
So the question is where do we go from here?
Unlike Brexit, we do not have a March 31st deadline. Neither do we have an option of tearing up a referendum and going back to how things were used to be. The football landscape has changed and will keep changing.
I believe the first step is to clear deadweight. Sell the overage players who are not fit to be in the first team squad. It doesn’t matter if they are on loan or in the fringes. There should be no player over the age of 23 out on loan. He should either be in the first team squad or be sold. Having less players on the rolls will mean needing lesser resources to manage. It will help the decision makers to assess the situation more accurately.
The second step is to sell players over the age of 30 without leadership abilities. Experienced players must help the coach in management. It’s a bad sign if the manager has to go out of his way to keep the senior players happy.
The third step is to form a transfer committee which includes a couple of ex-Chelsea players, the current Chelsea manger, the academy head, scouting department head and the reserve team coach in addition to representatives of the board. The first team manager will have his requirements and the board will have a budget. The question is how to best fit the first team needs with the allocated budget. Isn’t it best to have a task force of multiple stakeholders to sit together and brainstorm? Maybe there is a young player in the reserves or a recent graduate from the academy that the first team manager hasn’t looked into. Equally, involving the academy manager will keep him abreast to the first team needs.
Fourth step is to reconnect with ex-Chelsea players. We need to tap into the brand value of recent legends like Drogba and Cech. A phone call from Drogba is more likely to convince a young talent than a powerpoint presentation by an executive. You know Joe Cole was instrumental in convincing Hazard. Imagine Ballack calling a young German talent on Chelsea’s behalf. We need advocates.
Fifth is to bring about some measure of synergy between all facets of the football – namely the board, the manager and the players. It seems like each of them is attempting to take the club in different directions. This is why you need footballing brains in the board.
And the final step is to communicate the objectives loud and clear. It’s fine if we are going into austerity mode for a couple of years at the cost of silverware. Communicate that to the fans. Fans are more loyal than you give them credit for. The frustration grows when problems are uncovered after the time to solve them has elapsed. I’d rather our football club does not go that way.
Much like Brexit, it’s not only about who is right and who is wrong. It’s about being cognisant of your capabilities and going in a direction that befits the said capabilities. Running a mammoth organisation is like captaining a cruise ship. You may allow for course corrections but it is absurd to make a sharp turn. Sharp turns will end up with furniture flying around, guests vomiting and staff panicking. It’s hardly worth it unless you are about to hit an iceberg head on.
Coming back to football, as things stand, personally, I am not fussed about where we are in the table. For now all I want to see is 11 players on the pitch playing with pride, commitment and energy AND fans chanting their hearts out for 90 minutes. That would be a good start.
Up the Chels!
Best Regards
Vinod
Chelsea Fancast is a wonderful podcast on all things Chelsea, usually led by @stamfordchidge and @jonathankydd.
Their website is http://www.chelseafancast.com
I strongly recommend listening to this particular podcast Blessed Relief where JK reminisces about Chelsea in the 60s.
The podcast in which the above mail was read out is Saved by the Bellend



